Hookland 2/4/18 19:54:59

@lazcorp @jamiedelano Am I going to have to knock the dust off my old spin-doctor tie, polish the sweary knuckle-dusters and insist short documentary spots, interviews and all the other things that aren’t actually filthy at all?

Hookland 2/4/18 20:00:49

@jamiedelano @lazcorp Everything that takes us away from creating and into selling is vile and evil. However, setting aside the irony of this tweet coming from someone whose only made one call for money in the life of this account, it is worth remembering the difference between promotion and selling.

Hookland 2/4/18 20:02:54

@jamiedelano @lazcorp Promotion should never be the descent into Mormon-like knocking on doors, in shrill shouting for custom like my ancestral barrow boys, it’s about talking with the audience. We have to stop beating ourselves up for smart, creative mutually beneficial ways of doing that.